An underground car park in Sydney’s Kings Cross was transformed last Wednesday night to launch our latest denim innovation - Stay Black premium denim. Housed at the Alaska Projects red–light district, a mix of celebs, industry insiders, influencers and Sydney’s cool crew descended on the weeknight soiree and were treated to tunes from Harvey Sutherland and Andy Garvey.
For a more permanent celebration of the wild launch party, guests were inked by Hunter & Fox Tattoo Studio, before being drawn to the arcade claw machine to master their skills and win prizes from Oakley, Nixon, Bonds, Blaq mask and more.
Check out all the sweet party pics here.
