What would you do if you had 24 hours to live…in Lee?
We asked Drew Anthony and Matilda Jo Price just that, before letting them loose in Melbourne with one rule: don’t come home.
Sounds easy, right? It is when you’re in a city that doesn’t believe in lockouts, or sleep.
And it helps when you’re in clothes that’ll last you from sunset to sunrise, in transit, on the dance floor, and as you stumble home, through your bedroom door and onto the floor.
Of course a night out isn’t memorable if you’re doing it alone, which is why the Lee team got together with stylist Haley Bonham and Makeup artist Justin Henry for a 24 hour campaign that we won’t forget anytime soon.
It’s also why we’re extending an invitation to the public to join us in a national social media campaign: #24hrsonlee
Calling all the curious types: we want to see what Australians get up to on their nights out.
By tagging the Lee Instagram account @leejeansaustralia #24hrsonlee, users will have the chance to win exactly that, a 24 hour experience in Melbourne: Dinner at Cookie for 2, tickets to British India, breakfast at Magic Mountain, a Melbourne Laneway Tour, Lunch at Movida, Dinner at Supernormal, accommodation plus a bar tab and breakfast at the Adelphi hotel, spending bucks and a $500 Lee wardrobe. Nice, right?
The most creative- and memorable- entry will win, be it a conversation shared in front of a vending machine, the moment of silence before your favourite track plays on the dance floor, or the craziest cab ride you’ve ever had home.
To find out more about the T's and C's head HERE
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