27th August 2020
ECO AIR DENIM – OUR COMMITMENT TO SUSTAINABLE DENIM
Like wearing nothing at all, Eco Air Denim is our new enviro-friendly lightweight denim.
Committed to ethical and uncompromised products, we’re proud to introduce Eco Air Denim – a more sustainable evolution of our original and best-selling, lightweight Air Denim.
Born in 2016, Air Denim was first made up of a super soft lightweight fabric innovation that looked like a standard denim but behaved like a comfort stretch – resulting in the softest, lightest and most breathable denim fabric on the market.
Fast forward to 2020, and a new breath of fresh air inspired us to explore a more sustainable element to this fabric innovation in our quest to reduce our environmental footprint. Eco Air Denim encompasses the same elements as it’s predecessor but uses a natural indigo dye process making the fabric more eco-friendly.
Made up of 100% organically grown cotton, each style also uses a water-saving technology as the dye requires less water to penetrate the fibers whilst the natural dye process means that the denim itself requires less washing to get those beautiful, light bright blues that make up this season’s offering.
For the ladies, we are bringing you sustainable denim options in two of your favourite fits the High Mom and High Relaxed, and for the guys it’s all about our chilled Z-Square fit and classic L-Two Short. This super soft and lightweight collection is made up on an array of light to mid-blue stonewash denim, for an authentic 90’s feel.
The end result? An eco-friendly update to the ultimate lightweight denim jean.
MOVE FOR CHANGE – MOVE WITH LEE
At Lee, we’re committed to our planet, our people, and our product.
For more information head here: https://leejeans.com.au/s/au-leejeans/blog/?subFolder=lee-ethics
SPRING 22 - NEXT GEN
The Y2K fashion resurgence continues for Spring with the turn of the millennium trend well and truly here to stay.